[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.miou-miou.cz\/maji-pr-clanky-v-dnesni-dobe-jeste-smysl\/#Article","mainEntityOfPage":"https:\/\/www.miou-miou.cz\/maji-pr-clanky-v-dnesni-dobe-jeste-smysl\/","headline":"Maj\u00ed PR \u010dl\u00e1nky v dne\u0161n\u00ed dob\u011b je\u0161t\u011b smysl?","name":"Maj\u00ed PR \u010dl\u00e1nky v dne\u0161n\u00ed dob\u011b je\u0161t\u011b smysl?","description":"Propagace je velmi d\u016fle\u017eitou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9 firmy. Pr\u00e1v\u011b ona je z velk\u00e9 \u010d\u00e1sti zodpov\u011bdn\u00e1 za to, zda dan\u00e1 firma na trhu usp\u011bje \u010di zkrachuje. Je<a href=\"https:\/\/www.miou-miou.cz\/maji-pr-clanky-v-dnesni-dobe-jeste-smysl\/\" class=\"more-link\">View More<\/a>","datePublished":"2020-10-09","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.miou-miou.cz\/author\/#Person","name":"","url":"https:\/\/www.miou-miou.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/96681f32407e92907e886055c80be666fea9980585e3d74d58609948dcc5acbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/96681f32407e92907e886055c80be666fea9980585e3d74d58609948dcc5acbb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"miou-miou.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.miou-miou.cz\/wp-content\/uploads\/clanek3_7.jpg","url":"https:\/\/www.miou-miou.cz\/wp-content\/uploads\/clanek3_7.jpg","height":0,"width":0},"url":"https:\/\/www.miou-miou.cz\/maji-pr-clanky-v-dnesni-dobe-jeste-smysl\/","about":["Business"],"wordCount":421,"articleBody":"      Propagace je velmi d\u016fle\u017eitou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9 firmy. Pr\u00e1v\u011b ona je z velk\u00e9 \u010d\u00e1sti zodpov\u011bdn\u00e1 za to, zda dan\u00e1 firma na trhu usp\u011bje \u010di zkrachuje. Je tedy jasn\u00e9, \u017ee zvolit spr\u00e1vnou marketingovou strategii je nanejv\u00fd\u0161 d\u016fle\u017eit\u00e9. Jak ale dob\u0159e vybrat?Jednou z mo\u017enost\u00ed, kterou n\u011bkter\u00e9 firmy vyu\u017e\u00edvaj\u00ed, jsou PR \u010dl\u00e1nky SEOLight. Jedn\u00e1 se o propaga\u010dn\u00ed \u010dl\u00e1nky, uve\u0159ej\u0148ovan\u00e9 p\u0159edev\u0161\u00edm v \u010dasopisech, kter\u00e9 se tv\u00e1\u0159\u00ed jako norm\u00e1ln\u00ed sou\u010d\u00e1st onoho \u010dasopisu, nikoliv reklama. P\u0159esto v\u0161ak propaguje dan\u00fd produkt.C\u00edlem zde je vzbudit v z\u00e1kazn\u00edkovi dojem, \u017ee onen \u010dasopis, p\u0159\u00edpadn\u011b \u201eexpert\u201c, s n\u00edm\u017e je uve\u0159ejn\u011bn rozhovor (a\u010dkoliv tento odborn\u00edk je obvykle zam\u011bstnancem dan\u00e9 firmy), dan\u00fd v\u00fdrobek doporu\u010duje. P\u0159esto se v\u0161ak jedn\u00e1 o placenou inzerci.A\u010dkoliv mus\u00ed b\u00fdt jasn\u011b ozna\u010dena jako propaga\u010dn\u00ed materi\u00e1l, toto ozna\u010den\u00ed je \u010dasto provedeno mal\u00fdmi p\u00edsmenky na okraji str\u00e1nky. Ozna\u010den\u00e1 jsou obvykle slovy jako \u201eplacen\u00e1 inzerce\u201c \u010di \u201epublic relation\u201c. Av\u0161ak, jak ji\u017e bylo \u0159e\u010deno, tato slova jsou p\u0159\u00edli\u0161 mal\u00fdm p\u00edsmem, ne\u017e aby je zvl\u00e1\u0161t\u011b sta\u0159\u00ed lid\u00e9 se slab\u0161\u00edm zrakem dok\u00e1zali p\u0159e\u010d\u00edst.Ot\u00e1zkou v\u0161ak m\u016f\u017ee b\u00fdt, zda je tento zp\u016fsob propagace v dne\u0161n\u00ed dob\u011b je\u0161t\u011b efektivn\u00ed. Koneckonc\u016f, v\u011bt\u0161ina lid\u00ed v sou\u010dasn\u00e9 dob\u011b po\u017e\u00edv\u00e1 internet, a \u010dasopisy ji\u017e p\u0159\u00edli\u0161 nekupuje. Zd\u00e1lo by se tedy, \u017ee je dobr\u00e9 tento typ reklamy opustit a vyzkou\u0161et n\u011bco lep\u0161\u00edho a modern\u011bj\u0161\u00edho. Je tomu ale skute\u010dn\u011b tak?Abychom mohli odpov\u011bd\u011bt, je pot\u0159eba se nejprve pod\u00edvat na to, na jakou c\u00edlovou skupinu jsou tyto \u010dl\u00e1nky obvykle c\u00edleny. \u010casto se toti\u017e jedn\u00e1 o star\u00e9 lidi, kte\u0159\u00ed s modern\u00edmi technologiemi p\u0159\u00edli\u0161 neum\u00ed a nerozum\u00ed jim. Ti st\u00e1le preferuj\u00ed klasick\u00e1 ti\u0161t\u011bn\u00e1 m\u00e9dia. A jsou i snadn\u00fdm c\u00edlem pro tento zp\u016fsob propagace.Nezd\u00e1 se tedy, \u017ee by v sou\u010dasn\u00e9 dob\u011b t\u011bchto \u010dl\u00e1nk\u016f ub\u00fdvalo. Sp\u00ed\u0161e by se dalo \u0159\u00edci, \u017ee opak je pravdou. Ceny se zvy\u0161uj\u00ed, po\u010det kupuj\u00edc\u00edch sni\u017euje, a tak nen\u00ed divu, \u017ee \u010dasopisy d\u00e1vaj\u00ed st\u00e1le v\u011bt\u0161\u00ed a v\u011bt\u0161\u00ed prostor reklam\u00e1m. Zda je to dob\u0159e, to u\u017e mus\u00ed posoudit ka\u017ed\u00fd s\u00e1m.                                                                                                                                                                                                                                                                                                                                                                                          3.7\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Maj\u00ed PR \u010dl\u00e1nky v dne\u0161n\u00ed dob\u011b je\u0161t\u011b smysl?","item":"https:\/\/www.miou-miou.cz\/maji-pr-clanky-v-dnesni-dobe-jeste-smysl\/#breadcrumbitem"}]}]