[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.miou-miou.cz\/firemni-web\/#Article","mainEntityOfPage":"https:\/\/www.miou-miou.cz\/firemni-web\/","headline":"Firemn\u00ed web","name":"Firemn\u00ed web","description":"\u00dapln\u011b na za\u010d\u00e1tku je pot\u0159eba, aby si podnikatel uv\u011bdomil, \u017ee internetov\u00e1 prezentace jeho firmy se sice mus\u00ed l\u00edbit jemu samotn\u00e9mu, ale p\u0159edev\u0161\u00edm ji d\u011bl\u00e1 pro<a href=\"https:\/\/www.miou-miou.cz\/firemni-web\/\" class=\"more-link\">View More<\/a>","datePublished":"2020-01-08","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.miou-miou.cz\/author\/#Person","name":"","url":"https:\/\/www.miou-miou.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/96681f32407e92907e886055c80be666fea9980585e3d74d58609948dcc5acbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/96681f32407e92907e886055c80be666fea9980585e3d74d58609948dcc5acbb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"miou-miou.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.miou-miou.cz\/wp-content\/uploads\/img_a366794_w3057_t1579375662.jpg","url":"https:\/\/www.miou-miou.cz\/wp-content\/uploads\/img_a366794_w3057_t1579375662.jpg","height":0,"width":0},"url":"https:\/\/www.miou-miou.cz\/firemni-web\/","about":["Web"],"wordCount":443,"articleBody":"\u00dapln\u011b na za\u010d\u00e1tku je pot\u0159eba, aby si podnikatel uv\u011bdomil, \u017ee internetov\u00e1 prezentace jeho firmy se sice mus\u00ed l\u00edbit jemu samotn\u00e9mu, ale p\u0159edev\u0161\u00edm ji d\u011bl\u00e1 pro svoje potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Mus\u00ed je na sv\u00fdch str\u00e1nk\u00e1ch udr\u017eet a splnit jejich pot\u0159eby, a\u0165 u\u017e se jedn\u00e1 o prodej, slu\u017eby nebo t\u0159eba poradenstv\u00ed.   Ji\u017e na za\u010d\u00e1tku konstrukce webu je d\u016fle\u017eit\u00e9 zn\u00e1t jasnou odpov\u011b\u010f na to, jakou c\u00edlovou skupinu m\u00e1 webov\u00e1 str\u00e1nka oslovit a pro\u010d by ji m\u011bl zaj\u00edmat. Chybou b\u00fdv\u00e1, \u017ee web ve snaze o co nej\u0161ir\u0161\u00ed z\u00e1b\u011br, c\u00edl\u00ed na v\u0161echny, co\u017e v podstat\u011b znamen\u00e1, \u017ee nec\u00edl\u00ed na nikoho nebo na \u0161patnou c\u00edlovou skupinu. Pokud se potenci\u00e1ln\u00ed z\u00e1kazn\u00edk u\u017e na web dostane, mus\u00ed ho str\u00e1nky zaujmout, srozumiteln\u011b a rychle mu sd\u011blit, \u017ee vy\u0159e\u0161\u00ed jeho probl\u00e9m. M\u011bl by m\u00edt dostupn\u00e9 konkr\u00e9tn\u00ed informace, jak\u00fdch v\u00fdhod a p\u0159idan\u00e9 hodnoty se mu na rozd\u00edl od konkurence dost\u00e1v\u00e1. D\u016fle\u017eit\u00e9 je uveden\u00ed cen, nelze-li cenu ohledem na charakter zbo\u017e\u00ed nebo slu\u017eeb p\u0159edem p\u0159esn\u011b stanovit, mus\u00ed b\u00fdt uvedeno alespo\u0148 cenov\u00e9 rozp\u011bt\u00ed. Dov\u00ed-li se z\u00e1kazn\u00edk, \u017ee cena je dostupn\u00e1 na vy\u017e\u00e1d\u00e1n\u00ed, zpravidla ze str\u00e1nek odejde a u\u017e se nevr\u00e1t\u00ed. Velmi d\u016fle\u017eit\u00e1 je pravideln\u00e1 aktualizace str\u00e1nek. Jestli\u017ee str\u00e1nky z\u00e1kazn\u00edk nav\u0161t\u00edv\u00ed a vid\u00ed, \u017ee posledn\u00ed p\u0159\u00edsp\u011bvek nebo aktualizace je dva roky star\u00e1, str\u00e1nky opust\u00ed s pocitem, \u017ee se o n\u011b nikdo nestar\u00e1. Nav\u00edc proveden\u00e9 zm\u011bny na webu zajist\u00ed lep\u0161\u00ed um\u00edst\u011bn\u00ed p\u0159i vyhled\u00e1v\u00e1n\u00ed, proto\u017ee roboty vyhled\u00e1va\u010d\u016f up\u0159ednost\u0148uj\u00ed aktualizovan\u00e9 str\u00e1nky. Aktualizacemi je mo\u017en\u00e9 z\u00e1kazn\u00edky informovat nap\u0159\u00edklad o tom, co se ve firm\u011b vzhledem k z\u00e1kazn\u00edk\u016fm d\u011bje, o novink\u00e1ch v oboru nebo o dal\u0161\u00edm zkvalit\u0148ov\u00e1n\u00ed slu\u017eeb.  Nutnost\u00ed je uveden\u00ed z\u00e1konem po\u017eadovan\u00fdch identifika\u010dn\u00edch \u00fadaj\u016f, jedn\u00e1 se o jm\u00e9no nebo n\u00e1zev firmy, jej\u00ed s\u00eddlo nebo m\u00edsto podnik\u00e1n\u00ed, identifika\u010dn\u00ed \u010d\u00edslo, \u00fadaj o z\u00e1pisu do \u017eivnostensk\u00e9ho nebo obchodn\u00edho rejst\u0159\u00edku. Je vhodn\u00e9 spojit identifika\u010dn\u00ed \u00fadaje s kontaktn\u00edmi uv\u00e9st v\u00edce mo\u017enost\u00ed spojen\u00ed prost\u0159ednictv\u00edm nov\u00fdch technologi\u00ed a soci\u00e1ln\u00edch s\u00edt\u00ed. Kontaktn\u00ed formul\u00e1\u0159, na rozd\u00edl od p\u0159\u00edm\u00e9ho kontaktu na konkr\u00e9tn\u00ed osobu, p\u0159\u00edli\u0161 d\u016fv\u011bryhodn\u011b nep\u016fsob\u00ed.                                                                                                                                                                                                                                                                                                                                                                                         4.1\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Firemn\u00ed web","item":"https:\/\/www.miou-miou.cz\/firemni-web\/#breadcrumbitem"}]}]