[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.miou-miou.cz\/facebook-v-problemech\/#Article","mainEntityOfPage":"https:\/\/www.miou-miou.cz\/facebook-v-problemech\/","headline":"Facebook v probl\u00e9mech","name":"Facebook v probl\u00e9mech","description":"1. Cambridge Analytica Pokud jste o tom je\u0161t\u011b nesly\u0161eli, tak tady je v kr\u00e1tkosti, co se stalo: ned\u00e1vno vy\u0161lo najevo, \u017ee z Facebooku unikla data<a href=\"https:\/\/www.miou-miou.cz\/facebook-v-problemech\/\" class=\"more-link\">View More<\/a>","datePublished":"2025-03-02","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.miou-miou.cz\/author\/#Person","name":"","url":"https:\/\/www.miou-miou.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/96681f32407e92907e886055c80be666fea9980585e3d74d58609948dcc5acbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/96681f32407e92907e886055c80be666fea9980585e3d74d58609948dcc5acbb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"miou-miou.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.miou-miou.cz\/wp-content\/uploads\/img_a314100_w2096_t1524856605.jpg","url":"https:\/\/www.miou-miou.cz\/wp-content\/uploads\/img_a314100_w2096_t1524856605.jpg","height":0,"width":0},"url":"https:\/\/www.miou-miou.cz\/facebook-v-problemech\/","wordCount":372,"articleBody":"  1. Cambridge Analytica Pokud jste o tom je\u0161t\u011b nesly\u0161eli, tak tady je v kr\u00e1tkosti, co se stalo: ned\u00e1vno vy\u0161lo najevo, \u017ee z Facebooku unikla data o \u00fa\u010dtech asi 50 milion\u016f u\u017eivatel\u016f, a Cambrige Analytica, firma zab\u00fdvaj\u00edc\u00ed se zpracov\u00e1n\u00edm dat, pou\u017eila tyto informace k vytvo\u0159en\u00ed syst\u00e9mu, kter\u00fd pak umo\u017enil vytvo\u0159it obsah zac\u00edlen\u00fd na jednotliv\u00e9 u\u017eivatele. Podle dosavadn\u00edch informac\u00ed tento syst\u00e9m ovlivnil nap\u0159\u00edklad v\u00fdsledky americk\u00fdch prezidentsk\u00fdch voleb, proto\u017ee jednotliv\u00fdm voli\u010d\u016fm ukazoval c\u00edlen\u00fd obsah, v\u010detn\u011b smy\u0161len\u00fdch sexu\u00e1ln\u00edch skand\u00e1l\u016f a takzvan\u00fdch \u201efake news\u201c. Krom\u011b toho, \u017ee unikla data, byla spousta u\u017eivatel\u016f \u0161okov\u00e1na t\u00edm, kolik dat o nich Facebook bez jejich v\u011bdom\u00ed skladuje, a \u017ee firmy maj\u00ed k jejich dat\u016fm p\u0159\u00edstup nap\u0159\u00edklad i skrze \u00fa\u010dty jejich p\u0159\u00e1tel. Situace do\u0161la tak daleko, \u017ee Mark Zuckerberg, zakladatel a gener\u00e1ln\u00ed \u0159editel spole\u010dnosti, musel o cel\u00e9m incidentu vypov\u00eddat p\u0159ed americk\u00fdm kongresem.    2. Rozpozn\u00e1n\u00ed obli\u010dej\u016f Sotva se trochu uklidnil skand\u00e1l kolem \u00faniku dat a Facebook sl\u00edbil v\u011bt\u0161\u00ed kontrolu u\u017eivatel\u016f nad t\u00edm, kter\u00e1 data spole\u010dnost skladuje a komu je prod\u00e1v\u00e1, byl tu dal\u0161\u00ed skand\u00e1l. Tentokr\u00e1t se t\u00fdkal schopnosti str\u00e1nky navrhnout ozna\u010den\u00ed p\u0159\u00e1tel na fotk\u00e1ch pomoc\u00ed rozpozn\u00e1v\u00e1n\u00ed obli\u010deje. Uk\u00e1zalo se toti\u017e, \u017ee algoritmus a jeho pou\u017eit\u00ed jsou v rozporu se z\u00e1kony americk\u00e9ho st\u00e1tu Illinois o ochran\u011b osobn\u00edch \u00fadaj\u016f. Soud\u016fm vad\u00ed nejv\u00edce asi to, \u017ee firma by data o obli\u010dej\u00edch u\u017eivatel\u016f mohla pou\u017e\u00edt stejn\u011b, jako zneu\u017eila data o z\u00e1lib\u00e1ch u\u017eivatel\u016f.  3. Reklama A zase ta reklama. Mnoha lidem toti\u017e za\u010dalo vadit, kolik inzer\u00e1t\u016f a dal\u0161\u00edho reklamn\u00edho obsahu se na str\u00e1nce objevuje, a jak dovedn\u011b je ukryt\u00fd. Tak\u017ee aby si zachr\u00e1nil tv\u00e1\u0159, Facebook sl\u00edbil, \u017ee to omez\u00ed. A \u017ee reklamn\u00ed obsah bude tak\u00e9 l\u00e9pe ozna\u010den\u00fd, a sn\u00e1ze rozpoznateln\u00fd. Jestli to opravdu ud\u011bl\u00e1, to je ot\u00e1zka, ale z\u00e1vazek by tu byl.                                                                                                                                                                                                                                                                                                                                                                                           3.7\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Facebook v probl\u00e9mech","item":"https:\/\/www.miou-miou.cz\/facebook-v-problemech\/#breadcrumbitem"}]}]